about us
About Us
As one of Hyundai Motor Group’s (HMG) global centers focused on research and development (R&D), Hyundai America Technical Center, Inc. (HATCI) was established in 1986 in Ann Arbor, Michigan. HATCI is HMG’s design, technology and engineering division for North America.
As HMG solidified its position as one of the top five global OEMs, HATCI has grown to include a strong network of engineering disciplines and increased business-focused activities to support North America’s Voice of the Customer.
HATCI supports new model development for HMG’s North American operations and global programs from our dedicated engineering facilities and support staff at affiliate sites located throughout the United States (Alabama, California, Georgia and Michigan). HATCI’s success in satisfying the demands of increasingly sophisticated consumers is a direct result of HMG’s commitment to the future of American automotive engineering.
Innovation Through Collaboration
Through the collaborative and passionate drive of our dedicated and creative experts, we will become a highly respected R & D organization. We will increase our responsibility for the Americas by creating and applying innovative technology, developing products customers want, and continuously improving quality.
Core Values
We strive to inspire all members of Hyundai Motor Group to realize our management philosophy and vision through our shared corporate values.
Customer
We promote a customer driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.
Challenge
We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.
Collaboration
We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.
People
We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.
Globality
We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.
Locations
HATCI HQ
Located between Canton and Ann Arbor, this 220,000-square-foot state-of-the-art engineering and technology center is home to hundreds of America’s brightest engineers. They drive innovation with cutting-edge engineering design and development technology to create the next generation of safer, more efficient vehicles. HATCI HQ is the nucleus for designing, planning and overall development of Hyundai and KIA vehicles tailored for the North American market.
6800 Geddes Rd., Superior Township, MI 48198
Chino Lab
The Chino Lab is a specialized research facility focused on powertrain performance tuning, with a special emphasis on eco vehicle applications (H2 fuel cell, BEV, PHEV). Site highlights include an emissions lab with 2 chassis dynamometers, a fully renewable hydrogen station, and dedicated H2FC vehicle lab space. The lab’s mission is to create tuning that integrates the powertrain into a total vehicle concept, with deep-dive customer research as the concept platform. The location is a perfect launch point for diverse real road test environments, including Mt. Baldy, Big Bear, and downtown LA, as well as easy access to the Proving Ground in the Mojave.
12610 East End Ave. Chino, CA 91710
Kia Design America
The Kia Design Studio in Irvine, California is a 236,000 square-foot facility positioned on 21.7 acres. It is the center of design-focused efforts responsible for Kia’s growing popularity across the North American market. As vehicle enthusiasts themselves, Kia designers aim to ensure that, worldwide, consumers can recognize a Kia vehicle at first sight. Drawing inspiration from architecture, art, music, industrial design and more, Kia designers make intricate choices that ultimately aim to generate an emotional response within consumers.
101 Peters Canyon Rd. Irvine, CA 92606
California Proving Ground
Situated in the middle of the Mojave Desert, HATCI’s California Proving Ground (CPG) is a 4500-acre facility that serves as the crux of our vehicle evaluation operations. There, our team members perform full vehicle evaluation, durability and development testing. Our vehicle development operations include activities ranging from ride & handling evaluations to Noise Vibrations & Harshness (NVH) and Heat Protection assessments. The CPG also features three fully equipped garages and a material weathering facility to assess and accelerate UV degradation.
5759 Highway 58, California City, CA 93505
Hyundai America Design & Engineering Center
Hyundai’s Design & Engineering Center in Irvine, California is a 90,000 square-foot, state-of-the-art design and technical center fitted with the world’s most advanced visualization, graphics, and clay modeling technologies. It is home to a diverse, international team of designers, model makers, engineers and technicians who are responsible for enriching Hyundai products with world-class design and vehicle performance.
81 Bunsen, Irvine, CA 92618
NAQC
North America Quality Center (NAQC) is established in the heart of Chino, CA’s most prominent industrial area set in 2 buildings totaling 55,592 SQFT. The North American site of Hyundai/Genesis and Kia’s Quality activities spanning from early prototype, benchmarking activities and pre-production durability, to in-market warranty tracking, root cause analysis and collaborating with affiliates and part suppliers to form countermeasures, while also identifying unique market conditions related to North American geography and customer preferences.
14011/14091 12th Street , Chino, CA 91710
CRADLE
Hyundai CRADLE is located in the heart of Silicon Valley, California and serves as the spearhead of global open innovation for the Hyundai Motor Group. This building which measures 15,256 sq ft is the home of acceleration programs and investing in next generation technologies. The professionals at Hyundai CRADLE focus on a wide range of key technology areas, including: mobility, electrification, connectivity and robotics and look to establish strategic partnerships and make equity investments with the most promising innovation partners in North America.
1335 Terra Bella Avenue, CA 94043
NEW HORIZONS STUDIO
New Horizons Studio (NHS) is a Hyundai Motor Group unit with locations in Bozeman (Montana), Silicon Valley (California), and Boston (Massachusetts). NHS’ mission is to make products for future customers who want or need to travel over terrains which are challenging for conventional ground vehicles. We believe that the combination of robotic technology to car design will lead to vehicles of unprecedented mobility. We call these ultimate mobility vehicles (UMVs). The applications for UMVs include natural resource management, disaster management, all-urban and rural logistics, construction, mining, and space resource development. In addition to developing new core technologies for ground vehicles, NHS works on a broader set of technologies in design, materials, manufacturing, and vehicle operations. New Horizons Studio will reimagine not only how vehicles move, but also how they are made and operated.